Thinking Outside the Car

Design in its rawest form is about asking the question “what if.” What if there was a better way. What if you didn’t know what you knew right now how differently would you think about the problem. What if!

So lets take BMW for an example: They’re the masters of the “what if” mindset. They’ve taken this concept to the extreme as they designed a car that was never even meant for the road. Taking away all the preconceived notions of how to design a car and giving themselves a blank canvas to work with. What if! So in essence its more of a philosophy on design and not really about a car at all.

How are you thinking differently today?
 

~ by christiansaylor on October 3, 2008.